PRESS RELEASE
RVTraderOnline.com now offers two new video advertising options
Contact:
Jerald Motil
RV Trader Marketing
(757) 351-8640
jerald.motil@dominionenterprises.com
RVTraderOnline.com, the Web site of RV Trader magazine and a division of Dominion Enterprises, offers private party advertisers the option of posting user generated video and RV dealers an 'RV Clip' advertising option for each of their advertised RVs.
Private party sellers can now upload their own video to be used in their RV ad on RVTraderOnline.com. This gives private party sellers the opportunity to feature unique options and key selling points to their RV. Uploading a video is simple using the step by step instructions provided during the “Sell My RV” process. User generated video is an option for all private party ad packages on RVTraderOnline.com.
RV dealers are now offered RV Clip advertising on RVTraderOnline.com. An RV Clip is an animated slide show accompanied by spoken text and music. Each clip features at least 3 to 4 photographs of the RV for sale, panned over for a video-like effect. A voice-over describes the RV’s features, its location and selling price, all set to upbeat background music. RV dealers have the option to let RV Trader’s data fields automatically create the spoken text or they can customize the spoken text themselves.
"We are always looking for new opportunities to help private sellers and dealers advertise their RVs and to provide a better user experience for RV buyers. With the User Generated Video and ‘RV Clips’ we are able to do both," commented Tim Custer, RV Trader general manager.
Current RV dealers on RVTraderonline.com will receive a complimentary 30-day trial of RV Clips. Dealers can incorporate the clips along side the photo gallery already in place.
According to a study by the Online Publishers Association, after viewing video ads, 31 percent of consumers visit the company’s website, 52 percent of consumers take an action after viewing a video ad and 16 percent of consumers who view video ads make a purchase. Statistics such as these were key influences to the development of user generated video and RV Clips to RVTraderOnline.com.
A sample RV Clip can be viewed at the RVTraderOnline Web site here.
About RVTraderOnline.com
RVTraderOnline.com, a division of Dominion Enterprises, is the largest database of recreational vehicles for sale online. Headquartered in Norfolk, Va., it is part of the Trader family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommericalTruckTrader.com. For more information about RVTraderOnline.com, call toll-free 1-888-813-7304 or visit http://www.RVTraderOnline.com
About Dominion Enterprises
Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com